Obama owes his victory to the internet. He used the web more effectively than any prior national candidate, harnessing its organizing power to vault over party favorite Hillary Clinton and ultimately John McCain, becoming the first black president. With an enormous internet-driven donor base of 1.5 million people, more than 800,000 of whom More...

You're probably going to read this.

It's a short paragraph at the top of the page. It's surrounded by white space. It's in small type.

To really get your attention, I should write like this:

• Bulleted list
• Occasional use of bold to prevent skimming
• Short sentence fragments
• Explanatory subheads
• No puns
• Did I mention lists?

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