I'm a sucker for integrations of social media and traditional media, so I was interested to see today that CNN found themselves a partner in presenting Tuesday's live streaming coverage of the Michael Jackson funeral. That partner? Facebook.

If you streamed online, the above is what you saw: the infamous status update feature of the application found at right with a constantly updating feed from fellow Facebook users around the world with their MJ related status updates. In essence, it's creating a chat room effect - complete with the mix of poignant, annoying and flippant comments you'd expect with such a controversial subject as Jackson.

There was also an annoying moment when the sound kicked out at the beginning of the ceremony, which led to dozens saying the same thing: no sound. (Really? Does everyone need to be told this? Patience is a virtue, everyone. Jeez.)

There was also 'This is a sample of what everyone watching is saying' disclaimer at the bottom of the chat, so I assume the API between CNN/Facebook is randomly selecting from people that are logged in. The anchors are acknowledging the feed, creating a online version of the classic man on the street interview with users around the world.

There are some complaining about the speed of the feed with some speculating that it's because of the Status Update feature. From an uptime and steaming standpoint, how much the CNN servers were no doubt tested.

And for the non-Facebookers out there, there is a  traditional 'Your Voice' comment feature but it seems antiquated compared to the FB feed. For Facebook, this is another huge coup for them as a brand. There are still those that are not on on the social media powerhouse, so perhaps there is the tipping point for them to sign up. There is no doubt that Facebook is a major component of our world now and instances like this have helped the effort.

The continuingly fusing DNA between old media and social media...gotta love it.

 

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