Tuesday, May 20, 2008 -

New site, new outlook, new challenges, old shoes

Josh
Josh Nason
Client Services

Hi there! How are you? You look fantastic...you been working out? New haircut? 

Welcome to the new-look Amplify Studios, a new-look approach for our interactive company. In the past year, we knew that we needed a breath of fresh air as our old site was clunky and too, well, traditional. It didn't really tell who we were and represent what we wanted to say. So one day, we just started working on this site and a few days later, here we are.

So a few things to point out as you tour around:

-Breathe in, breathe out:  There's a lot more white space and beach colors, brightening up the experience and allow the site to 'breath' a bit. Less clutter, less crap. I really like the blue/green/white combo here, don't you?

-Blog: Instead of a staunchy news section, we decided our news and stories could best be told in blog fashion. In the weeks ahead, you'll be hearing a lot from everyone here: developers, marketers and owners included. Some stuff you'll understand, other stuff you wouldn't walk across the street to read. But with a wide variety of information, you'll be able to pick and choose.

-Less marketing, more substance: I think this is especially true on our Capabilities page. Our old site had these long, drawn-out bullet pointed lists and sections. Forget all that. We're a web company for cryin' out loud...what do you want us to do? We've built hundreds of sites, web applications, hosted them all and done pretty much anything under the sun. Ask us and we'll figure it out. 

On that note, I'll step aside and let you have a look around. Enjoy and thanks for stopping by!  

Posted by Josh on Tuesday, May 20, 2008 at 2:35 PM in Company News
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